First virtual fair +Rural +Digital: Promoting the integration of the rural world
Hybrid Event, 16/11/2022 - 17/11/2022
Day 1 - First virtual fair +Rural +Digital: Promoting the integration of the rural world
Day 2 - First virtual fair +Rural +Digital: Promoting the integration of the rural world
Background
In September 2020, the Food and Agriculture Organization of the United Nations (FAO) and the World Tourism Organization (UNWTO) signed a Memorandum of Understanding to support countries in promoting strategies to generate non-agricultural income that are linked to the characteristics of rural communities with competitive advantages in providing these types of tourism services, while seeking to take advantage of their tangible and non-tangible attributes. In addition, at the global level, FAO has defined one of its lines of work as providing support and assistance to countries to expand access and use of digital tools in agri-food systems and rural territories, which included the launch, in late 2020, of the 1000 Digital Villages programme.
In April 2021, our region launched this initiative based on on-going rural tourism experiences, promoting the marketing and sale of tourism services in coordination with other agri-food systems, and linked with rural tourism programmes and projects already in development.
1000 Digital Villages for Latin America and the Caribbean is focused on supporting the digital transformation of rural areas, representing a strategic opportunity to bring together those who share common interests and seek a space for connection. This initiative is the beginning of a process that will allow progress towards better forms of production and exchange in the vast and dynamic rural areas of the region.
Objective
The FAO has organized the first virtual fair “+Rural +Digital: Promoting the integration of the rural world” to discuss the challenges and expectations of the digital transformation of the rural world, a process that shows benefits and also inequalities. +Rural +Digital is a call to strengthen the technological changes that allow the insertion of rurality in virtual networks of production and collaboration.
Participants
The +Rural +Digital fair is an event that will bring together an extensive network of actors from the public, private, financial, academic and community sectors, interested in participating in a broad collaborative space in which everyone feels included.
Event Agenda
Day one, Wednesday 16th November 2022
TIME (Santiago, Chile) |
ACTIVITY |
11:00 – 11:05 |
Welcome |
11:05 – 11:15 |
Opening |
11:15 – 12:30 |
Roundtable 1: Political dimension of the digital transformation of the rural world: Progress and challenges |
12:30 – 13:50 |
Satellite activity: Digital Marketing Course |
13:50 – 15:00 |
Free |
15:00 – 16:20 |
Roundtable 2: Digitization in rural áreas: Balances and experiences from Family Agriculture |
16:20 – 16:30 |
Closing of the first day |
Experience pavilion: open 24 hours a day |
|
Virtual classroom: open 24 hours a day |
Day two, Thursday 17th November 2022
TIME (Santiago, Chile) |
ACTIVITY |
11:00 – 11:10 |
Welcome |
11:10 – 12:30 |
Roundtable 3: International experiences of digitization of the rural world
Organized with the support of the The "South-South Cooperation: Digital Transformation and Innovation in Agriculture" project |
12:30 – 14:00 |
Satellite activity: Virtual Community of Young Rural Tourism Entrepreneurs (closed activity) |
14:00 – 15:00 |
Free |
15 – 16:20 |
Roundtable 4: Approaches to accelerate digitization in food systems and rural territories in Latin America and the Caribbean |
Closing of the second day |
|
Experience pavilion: open 24 hours a day |
|
Virtual classroom: open 24 hours a day |
Documents
Access the virtual fair
Official Website
Roundtable 1 - Political dimension of the digital transformation of the rural world: Progress and challenges
Roundtable 2 - Digitization in rural areas: balances and experiences from Family Agriculture
Digital Marketing Workshop
Roundtable 3 - International experiences of digitization of the rural world
Roundtable 4 - Approaches to accelerate digitization in food systems and rural territories
Live the Yunguilla experience
The Chanchamayo route
Costa Rica promotes rural community tourism and digitization
Digital rural tourism in the Dominican Republic
Contact
Contact
Ricardo Rivera
Communicator Regional Initiative Hand-in-Hand towards prosperous and inclusive rural societies
FAO Regional Office for Latin America and the Caribbean
Catalina Acosta
Assistant in communication and network management
FAORLC