International marketing, sales, branding and export training for Georgia’s wine sector

Georgia’s wine sector representatives will have the opportunity to attend training sessions in Tbilisi, Georgia, on marketing, branding, selling, and export their products on an international level. The series of educational events are implemented by the Food and Agriculture Organization of the United Nations (FAO), under the fourth phase of the European Neighbourhood Programme for Agriculture and Rural Development (ENPARD IV) funded by the European Union and Sweden. 

The aim of the training sessions is to provide the country’s small and medium-sized cellars with the know-how related to exporting wines to the European markets and the United States of America. As a result, they will be better equipped to showcase the diversity of Georgian wines in the markets where such unique, high-value products are in high demand.