World Food Day video challenge for Europe and Central Asia: ‘Embody the change – Join the wave’

Our planet may be called Earth, but its surface is made up mostly of water. Water flows within us and is the driving force that unites all nature. 

Water is food, prosperity, energy, life. Yet today, too many people go without it while others take it for granted. World Food Day 2023 shines a spotlight on water as the foundation for life and food.

Embody the change – Join the wave!

FAO is launching a video challenge for people across Europe and Central Asia to call attention to the essential role of water for human and environmental health, as well as in our food production. A joint motion across countries and borders will demonstrate that we all have a role to play in managing this finite and scarce resource more wisely, as our actions determine our future. 

By participating in this challenge, everyone can raise awareness of the crucial role of water in our food systems.

The deadline for submission is midnight CET on 12 October 2023.

A montage of submitted videos showing one long wave across nations and countries in Europe and Central Asia will be posted on selected FAO social media platforms, including the Organization’s official YouTube channel.

Get inspired by our short tutorial video!

Our actions shape our future

We need to produce more food and other essential agricultural commodities using less water while preserving our rivers, lakes and oceans, and leaving no one behind. 

We all need to stop taking water for granted and ensure that it is used efficiently in our daily lives. Water is affected by what we eat and how that food is produced. We can make a difference by choosing local, seasonal and fresh foods, wasting less by reducing food waste, and finding safe ways to reuse water while preventing water pollution.

Together, we can take action to preserve water for the future of food, people, and the planet.

It’s time to start using water wisely and encourage others to join.

How do I enter?

To enter the challenge, just follow these three simple steps:

1. Record a short video of yourself or more people in a vertical or square format doing an arm wave, with both arms outstretched, imitating the natural motion of water.
2. Fill out this online submission form in English or Russian along with the subject release form.
3. Send your media file along with the duly filled documents to [email protected] by midnight CET on 12 October 2023.

Disclaimer: All participants appearing in the video are required to fill out and sign the subject release form. For participants under the age of 18, a parent or legal guardian should confirm their consent by signing the form.

For more details, read the terms and conditions, copyright and privacy document.